THE CHALLENGE
Launching a new lipstick collection geared toward millennials needed a cohesive, high-impact digital presence across every touchpoint—video, social, paid advertising, banner ads, email, and site—unified under one campaign vision.

THE IMPACT
Directed the creative and oversaw the end-to-end digital rollout for the launch, featuring Kendall Jenner as the face of the campaign. The centerpiece was "Wild Love," an original digital film starring Kendall Jenner and Elle King, featuring an original song by Elle King, celebrating the full spectrum of shades and the voices that brought the collection to life.

"Wild Love" — Agency: Piro | Director: Tim Piper | Producer: Daniel Rosenberg