THE CHALLENGE
Estée Lauder's North America affiliate needed a way to deliver quality ecommerce photography—hero product imagery, editorial shots, texture details, and swatches across diverse skin tones—across a multi-brand digital commerce operation, at a speed and cost that the business could sustain.

IMPACT
Built DASH, an in-house studio designed for quick turnaround on quality deliverables, at a fraction of the cost of outsourcing to external resources. Created a process to shoot site product and texture photography for all brands in-studio, ensuring a high-quality, cost-effective solution at scale. Every asset was art directed to maintain brand consistency while meeting the volume and turnaround the business required.