I directed the creative and oversaw the end-to-end digital rollout for the launch of Pure Color Love—a new lipstick collection featuring Kendall Jenner as the face of the campaign. The work spanned video, social, paid advertising, banner ads, email, and site—delivering a cohesive, high-impact digital presence across every touchpoint.

The centerpiece was "Wild Love"—an original digital film starring Kendall Jenner and Elle King, featuring an original song by Elle King—celebrating the full spectrum of shades and the voices that brought the collection to life.

"Wild Love" Agency: Piro | Director: Tim Piper | Producer: Daniel Rosenberg