DASH was the in-house creative studio for The Estée Lauder Companies' North America affiliate — bringing together art directors and designers to concept and produce campaign video content across channels, balancing brand integrity with market impact while delivering high-quality creative at speed and scale.
Below are select examples from the studio’s work.
VIDEO SHOOTS / DASH
Showcasing everyday product benefits through relatable, real-life moments — featuring influencers with specific skin concerns to drive authenticity, relevance, and consumer confidence.
Agency: Pellicule Film
PROBLEMS SOLVED / ESTÉE LAUDER
How To VIDEOS / BECCA
15+ videos delivering application tips and techniques for BECCA's hero products—designed to educate, inspire, and build product mastery.
Art Directors: M. Kato, E. Wiehn
Producer: M. Feffer
Exclusive SET / aveda
Supporting retailer-exclusive sets within the North America affiliate — driving awareness and demand through targeted, market-specific storytelling.
Art Directors: M. Kato, E. Wiehn
Producer: M. Feffer
Produced on tight timelines to capture real-time product moments at runway shows — agile, high-impact content designed to amplify launch buzz and drive immediate engagement.
Agency: Pellicule Film