THE CHALLENGE
Campaign video content needed to move across channels at the speed and scale of a multi-brand digital operation, without compromising brand integrity or market impact.
IMPACT
Built DASH to bring art directors and designers together in-house to concept and produce campaign video content across channels, balancing brand integrity with market impact while delivering high-quality creative at speed and scale.
VIDEO SHOOTS / ELC NORTH AMERICA
Below are select examples from the studio’s work.
Role
VP, Creative, DASH - ELC N.A.
Responsibilities
Concept development / art direction
production oversight / team leadership
Deliverables
Campaign video content across digital
and social channels
Year
2017–2020
Showcasing everyday product benefits through relatable, real-life moments — featuring influencers with specific skin concerns to drive authenticity, relevance, and consumer confidence.
Agency: Pellicule Film
PROBLEMS SOLVED / ESTÉE LAUDER
How To VIDEOS / BECCA
15+ videos delivering application tips and techniques for BECCA's hero products—designed to educate, inspire, and build product mastery.
Art Directors: M. Kato, E. Wiehn
Producer: M. Feffer
Exclusive SET / aveda
Supporting retailer-exclusive sets within the North America affiliate — driving awareness and demand through targeted, market-specific storytelling.
Art Directors: M. Kato, E. Wiehn
Producer: M. Feffer
Produced on tight timelines to capture real-time product moments at runway shows — agile, high-impact content designed to amplify launch buzz and drive immediate engagement.
Agency: Pellicule Film