I led the creative direction and digital experience for 3 Minute Beauty—a series of chic, playful beauty vignettes designed to show consumers that a polished, complete look is achievable in under three minutes. The content lived across site and social, combining editorial photography and animated GIFs to deliver beauty inspiration that was both aspirational and immediately actionable.

Featuring Kendall Jenner, Joan Smalls, and Liu Wen. Photographer: John Midgley