SITE ReDESIGNs / DASH
DASH was the in-house creative studio for The Estée Lauder Companies' North America affiliate — leading site redesigns across multiple brands in partnership with UX, Brand Creative, and Online Business teams. Each redesign elevated brand expression, improved the customer experience, and strengthened conversion performance.
A full redesign modernizing Glamglow's digital presence — sharpening navigation, improving product discovery, and bringing greater clarity and energy to the brand's bold, results-driven identity.
Design Director: I. Lozano
GLAMGLOW
SMASHBOX
A redesign built around Smashbox's artist-driven brand DNA—elevating the visual experience while applying UX best practices to improve flow, engagement, and conversion across the site.
Design Director: I. Lozano
Lab Series
A redesign tailored to Lab Series' focused, no-nonsense skincare positioning — creating a more intuitive, streamlined journey that matched the brand's clean aesthetic and performance-driven ethos.