THE CHALLENGE
Estée Lauder needed a fashion-forward, digital-first line that could win over a younger consumer—one rooted in modern beauty culture, expressive self-style, and social storytelling, launching at Sephora.

THE IMPACT
Collaborated with agency and internal creative partners to support the digital launch of The Estée Edit across site, social channels, and email—a curated mix of makeup and skincare debuting at Sephora.